The DJ, live act, producer, promoter, and more recently, label owner has been an active member and mover within the Iberian electronic music community, and continues to expand his reach beyond the Atlantic by way of impelling sets and ingenious productions that not only pique his listeners’ aural verve but also immerse them in multi-sensory experiences. A musician since birth, the Canary Islands’ Alex Medina has engaged in a lifelong commitment to electronic music since 1993.